When you're self-employed, there's nothing worse than not being able to find customers. This can be especially difficult for electricians and other tradesmen who often live and die by word of mouth in the construction profession.
The good news is, if you're an electrician in this position, there are plenty of options to help you find more customers!
This is the basic way to find work for any electrician or tradesman. Of course, if you have a friend who just had a great electrician come work for them, then you are more likely to use them yourself because you have a first-hand report.
You can supplement word of mouth with another proven method of finding work in the industry: business cards. Wherever you go, make sure you have a stack of business cards in your pocket. You never know when you'll have the opportunity to leave it in someone's care - you can even leave the magnetic ones taped to your refrigerator or boiler.
If you have a work van/vehicle, make sure you put your company name and contact information on the side of the van. Whether you're parked outside a customer's home or stuck in traffic, 24/7 advertising will attract attention.
Today, every person or business has a web page. Whether it's a simple templated WordPress page or their own unique website, every self-employed person, every limited company and every freelancer is showing off their work. And so should you.
Social media is also a powerful tool for finding new customers. a 2018 study showed that 71% of people use Facebook as their first stop when searching for a tradesperson, while their closest social media competitor, Twitter, drops to 11%. So if your business doesn't have a Facebook page, or if you're not part of any "Find a Businessman" Facebook groups, you may be missing out.
In addition to websites and social networking sites, there are many referral sites for electricians. Potential customers often use these to find recommended experts near them.
If managed properly, these sites can be invaluable in attracting new customers to your business, but there is a difference in the fees you have to pay and the reputation of the site. Some referral sites require a monthly or annual fee in exchange for your continued presence or to have your business featured on them, but the price paid for exposure and opportunity is minimal.
Some may wonder if the electrician online community is all peers and not helpful in finding customers. But think about it another way, these electrician communities have survived the trials and tribulations of customer shortages and will be able to provide you with some insight and support based on their experience. The industry information shared by the community can also help you keep up with industry developments, which can only help you in the long run.
Electricians who want to make their first million on their own will need a few ways to learn "How to improve the income of electricians? 5 ways to make you a million a year" in this article to make your annual income a million!
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